Hello :)

Multiple smartphones displaying different online shopping store pages, including products like a NASA t-shirt, a coffee machine, omega-3 supplements, and clothing, against a soft pastel background.

I’m an urban Indigenous creative designer and developer based in Toronto. With over 8 years of experience, I specialize in designing and developing seamless product experiences that are user-friendly, aesthetically pleasing, and built to perform.

Comparison of two scenes: left side shows an indoor conference with a stage, purple and pink lighting, and an audience watching two speakers; right side shows an outdoor city street scene with people walking, modern high-rise buildings, and the CN Tower in the background.
A young man with dark hair, wearing a black blazer and white shirt, smiling outdoors in an urban setting with trees and buildings in the background.

About Me

I’m a lead UX designer and product designer passionate about crafting digital products, visual experiences, and design systems that enhance both end-user experiences and delivery processes.

When I’m not deep in pixels, you’ll find me doing dad stuff with my daughter, gaming, attending tech conferences, hunting for the best coffee in the city, sharing your Uber pools, or cycling Toronto’s waterfront on my Fuji Feather fixed speed.

Spinning blue glass orb

Background

At the Brookfield Sustainability Institute, I worked as a UX/UI Designer and focused on improving engagement through eye-catching website and app designs, leading to a 25% increase in visitors. Then, at the Indigenous Friends Association, I led the redesign of their website and mobile app, creating interactive prototypes and responsive components in Figma.

From there, I stepped into a leadership role as a UX Designer and Team Lead at Acorn Strategy, where I managed cross-functional teams to deliver user-centered e-commerce solutions. I worked on everything from wireframes and prototypes to integrating custom and third-party solutions that boosted conversion rates and average order values. Across all these roles, I’ve been hands-on with both design and development, balancing creativity with technical execution.

Education

I graduated from George Brown College in 2021 with a diploma in Interaction Design & Development, where I focused on UX/UI design and front-end development. In 2020, I also earned a certification in Human-Computer Interaction through the Interaction Design Foundation, strengthening my expertise in user behavior, usability, and interaction principles.

Most recently, I earned a Product Management Certification (PMC™) from BrainStation Toronto in 2024, studying under industry professionals from Google Cloud and RBC. My education has given me a solid foundation in human-centered design, technical development, and agile project management, bridging UX, development, and business strategy.

Skills & Knowledge

Multiple smartphones displaying various online shopping apps with products like a T-shirt with NASA logo, dietary supplements, a coffee machine, and a woman in a yellow hoodie, set against a pastel gradient background.

    • Branding / Rebranding

    • Prototyping

    • Motion Design 

    • Responsive Design

    • HCI (Human-Computer Interaction) 

    • Social Media (management, content creation)

    • Figma, Photoshop CC, After Effects, Adobe XD, Adobe Illustrator

    • HTML, CSS, Liquid, React, Bootstrap, JavaScript

    • Shopify

    • Squarespace

    • Webflow

    • WordPress

    • Unity

    • Atom, Visual Studio Code, Xcode

    • GitHub

    • Agile and Scrum Methodologies

    • Project Planning and Scheduling

    • Budgeting and Cost Management

    • Risk Assessment and Mitigation

    • Stakeholder Communication and Management

    • Team Leadership and Collaboration

    • Resource Allocation and Optimization

    • Performance Tracking and Reporting

    • Scope Definition and Control

Experience

RBCx

Jun 2025 - Present | IDP Associate, CX Researcher

  • Translate insights into actionable recommendations that guide product direction, enhance customer experience, and support business decision-making.

  • Conduct qualitative and quantitative research to inform product, pricing, and growth strategies across RBCx portfolio companies.

  • Uncovering customer needs and market opportunities that inform strategic direction.

Acorn Strategy

  • Led a team of designers and developers to produce mockups, prototypes, and developed UIs for client deliverables while managing independent projects as an individual contributor.

  • Integrated custom and third-party solutions to enhance functionality, usability, and overall user experience.

  • Conducted in-depth user research and heuristic analysis to identify pain points and optimized e-commerce designs to improve CRO (Conversion Rate Optimization) and AOV (Average Order Value).

Oct 2021 - Aug 2024 | UX/UI Designer & Team Lead

Indigenous Friends Association

  • Led the redesign of the IFA website and mobile app to enhance user experience and functionality.

  • Created high-fidelity UI mockups and interactive prototypes in Figma to communicate design concepts.

  • Developed mobile-first models and components using Figma and CSS to create responsive designs.

Jul 2021 - Oct 2021| UI Designer

Creative Circle

  • Designed and delivered high-impact landing pages for Magna and Fisker’s CES Las Vegas showcase, ensuring brand consistency and an engaging user experience.

  • Collaborated with stakeholders at FleishmanHillard to translate marketing objectives into visually compelling and conversion-driven UI designs.

  • Utilized Figma and Adobe Creative Suite to create responsive, pixel-perfect layouts optimized for desktop and mobile experiences.

  • Worked within a fast-paced, contract-based environment, delivering high-quality designs under tight deadlines while aligning with client brand guidelines.

Jun 2020 - Oct 2021 | UI Designer

Institute Without Boundaries

Dec 2020 - Jun 2021 | UX/UI Designer

  • Led the redesign of the IFA website and mobile app, improving user experience and functionality.

  • Designed high-fidelity UI mockups and interactive prototypes in Figma to communicate design concepts effectively.

  • Developed mobile-first UI components using Figma and CSS, ensuring responsiveness and accessibility. (before vibe coding was a thing)

I design the UI’s of websites and apps for maximum conversion

I combine design, data, and human behavior with front-end development to create solutions that connect brands with their audience, boosting engagement and sales.

View Projects
View Projects
Online coffee purchase page showing options for Peru La Palma coffee, including one-time purchase and subscription with discount, on a laptop screen
Undulating Silver Orb
A desk with a black and gray patterned desk mat, a white keyboard, a white mouse, a laptop displaying the time 3:27 PM, and two stacks of white papers.

Experience Design

Multiple smartphones displaying online shopping websites with various products including a NASA T-shirt, a concrete espresso machine, health supplements, and a fashion lookbook, against a pastel gradient background.
Spinning magenta ring
A computer monitor and a smartphone display the website for Jasper's Coffee, showcasing bags of coffee beans and a coffee brewing setup on the screens.
Blue metallic bouncy spring
Wireframe of an online product display page showing a chessboard pattern for a product card with a quick view button, and below that, highlighted sneakers with various color options, prices, and quick view buttons.